RedNote
Developed and executed a vertical content strategy on RedNote (Xiaohongshu) to build my personal brand as a content creator, sharing fashion inspiration, outfit ideas, and lifestyle stories that engaged young audiences and grew follower reach organically.
Visual Design
Project Overview
Project: Personal Branding on RedNote (Xiaohongshu)
Industry: Fashion & Lifestyle Content Creation
Timeline: Ongoing (2023–2025)
Role: Content Creator & Strategist
I built and grew a personal brand on RedNote by creating fashion, outfit styling, and lifestyle content tailored to the platform’s unique audience. The project focused on developing a consistent visual identity, testing social media growth strategies, and leveraging platform-specific features to expand reach and engagement.
Problem
When I started building my presence on RedNote (Xiaohongshu), I faced two challenges:
Inconsistent brand identity – My content lacked a cohesive style and theme, making it difficult to establish a recognizable personal brand.
Low discoverability – Without platform-specific optimization and regular posting, my content wasn’t reaching wider audiences despite strong creative ideas.
Strategy
I set out to establish a consistent personal brand on RedNote by focusing on fashion, outfit styling, and lifestyle storytelling. My approach emphasized:
Visual identity: cohesive aesthetics across photos, captions, and cover designs.
Authentic engagement: creating relatable, everyday content that resonated with young audiences.
Platform-specific growth tactics: leveraging Xiaohongshu’s algorithm, trending hashtags, and vertical content formats to maximize reach.
Execution
Produced original fashion and lifestyle content, including outfit inspiration, seasonal style guides, and daily lifestyle posts.
Designed vertical posts and videos with optimized covers, captions, and trending hashtags for higher discoverability.
Used my account as a testing ground for social media strategies, such as:
Varying posting frequency (daily vs. several times per week).
A/B testing cover visuals and caption styles.
Leveraging trending sounds, challenges, and hashtags to ride organic traffic waves.
Impact
Built a personal brand identity around fashion and lifestyle, recognized for consistent aesthetics.
Increased follower base and engagement organically through testing and optimization.
Gained insights into content performance drivers that could be applied to future brand and client campaigns.