RedNote
Developed and executed a vertical content strategy on RedNote (Xiaohongshu) to build my personal brand as a content creator, sharing fashion inspiration, outfit ideas, and lifestyle stories that engaged young audiences and grew follower reach organically.
Visual Design
Content
Strategy
I set out to establish a consistent personal brand on RedNote by focusing on fashion, outfit styling, and lifestyle storytelling. My approach emphasized visual identity, authentic engagement, and platform-specific growth strategies to reach audiences organically.
Execution
Produced original fashion and lifestyle content, including outfit inspiration, seasonal style guides, and everyday lifestyle posts.
Designed posts and vertical videos with platform-optimized covers, captions, and trending hashtags to maximize discoverability.
Used my personal account to test different social media strategies, such as:
Varying posting frequency (daily vs. several times per week).
A/B testing cover visuals and caption styles.
Leveraging trending sounds, challenges, and hashtags to ride organic traffic waves.
Cross-promoting content between RED, Instagram, and TikTok to funnel audience growth.
Engaged actively with comments, DMs, and community groups to build stronger connections with followers and other creators.
Results
Built a recognizable personal brand presence with a clear and cohesive visual style.
Achieved steady growth in followers and engagement through organic reach, without relying on paid promotion.
Gained insights into content performance and audience behavior, informing future content strategies and influencer collaborations.
Positioned myself as a relatable and creative voice in the fashion and lifestyle space on RED.