Spearheaded the design and launch of a student wallet product from 0 at i-payout, built to support international students in Canada with tuition payments, daily living expenses, and financial onboarding. Designed the full product strategy, UX flows, and go-to-market plan—ensuring the app was optimized for usability, compliance, and multilingual accessibility.

Led the end-to-end product design of TapFish’s backend payment platform—a stablecoin-based clearing system enabling cross-border transactions between North America and Southeast Asia.

Developed and executed a social media marketing campaign to boost the online presence of Yuu Japanese Tapas, a Richmond-based Japanese restaurant.

Developed and executed a vertical content strategy on RedNote (Xiaohongshu) to build my personal brand as a content creator, sharing fashion inspiration, outfit ideas, and lifestyle stories that engaged young audiences and grew follower reach organically.