Yuu Japanese Tapas
Developed and executed a social media marketing campaign to boost the online presence of Yuu Japanese Tapas, a Richmond-based Japanese restaurant.
Visual Design
Project Overview
Client: Yuu Japanese Tapas
Industry: Food & Beverage
Timeline: 9 months (2024–2025)
Role: Digital Marketing Specialist (Part-time)
I designed and implemented a comprehensive digital marketing strategy for Yuu Japanese Tapas, focusing on social media growth, influencer collaborations, and campaign execution. My work included refreshing the brand’s RED (Xiaohongshu) account, creating tailored content for Instagram, and managing paid advertising campaigns on Google.
Problem
Yuu Japanese Tapas faced limited digital visibility and inconsistent engagement across platforms. The RED account was inactive with outdated visuals, which hindered brand storytelling and discoverability. Despite a loyal local customer base, the restaurant struggled to reach new audiences online and generate consistent foot traffic for new menu launches.
Strategy
To address these challenges, I developed a digital-first approach combining organic content, influencer marketing, and targeted advertising:
Revitalized the RED account with cohesive branding, high-quality visuals, and consistent posting.
Partnered with Vancouver-based food influencers to amplify menu promotions and reach student communities.
Deployed paid campaigns (Google Ads, keyword targeting) to capture search-driven traffic.
Implemented SEO improvements to boost online discoverability and track measurable results.
Key Contributions
Revitalized the RED account with new branding and visual storytelling, driving stronger engagement from the local foodie community.
Collaborated with influencers to promote new menu items (e.g., Shrimp Toast launch campaign), increasing awareness and foot traffic.
Produced photography and video content optimized for both organic reach and paid promotion.
Planned and executed paid campaigns (Google Ads), targeting Vancouver’s food enthusiasts and students.
Improved SEO and digital presence to increase discoverability across platforms.
Impact
Boosted follower engagement and reach, with RED content achieving strong organic impressions.
Strengthened Yuu Japanese Tapas’ positioning as a go-to destination for Japanese tapas in Richmond.
Laid the foundation for ongoing digital growth through optimized campaigns and influencer partnerships.
Work Examples:
Example 1 ( Instagram ) :
Example 2 ( RedNote ) :
